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...marketers struggle to find ways to make an impression on a population saturated in all kinds of media, the too-hot-for-TV online-only video has become an increasingly common device. And in order to get customers to seek out and recommend the straight-to-YouTube video, marketers often reach for comedy from the appropriateness hinterlands. Especially when trying to reel in young...

Author: /time Magazine | Title: This Porn's for You: Budweiser's Racy Web Ad | 6/4/2009 | See Source »

...seismic” crisis meant, at first, a 15 percent budget cut for the Houses. We all worked at it. Then it was a 25 percent cut. House masters feared that next 10 percent would shake the foundations of the House system. What would go? Senior Common Rooms? Faculty-student dinners? House library hours? Modest stipends for fellowships tutors? Arts internships? Masters open houses? Junior parents weekends? Facebooks? Hot breakfasts? Then, when it was suggested that House administrative staff be reduced, we felt the cuts had hit bone. For decades, the Houses have operated without administrative staff growth, even though...

Author: By Diana L. Eck | Title: The Bucket Brigade | 6/3/2009 | See Source »

...having one, a number that does not actually ease overcrowding to any considerable degree. Moreover, there are some extra beds here and there in the Houses; I lived this year with four other people in what is typically a six-person suite. I would have happily sacrificed having two common rooms for the continuation of the transfer program. Certainly I recognize that my living situation this year is the exception and not the rule and that it was not predictable, but it does show that there is some room for movement...

Author: By Victoria B. Kabak | Title: When Three is as Good as Four | 6/3/2009 | See Source »

...President Barack Obama is set to attempt a makeover. He will appear at a different Cairo university on Thursday to deliver a speech to the entire Muslim world. Not unlike Condi Rice, Obama is expected to offer an idealistic vision of the future, proclaiming a common purpose as allies who can celebrate their differences and embrace their similarities. But Obama's team hopes to succeed where Rice failed, in changing the deteriorating dynamic between the U.S. and the Muslim world. (See pictures of Obama in Saudi Arabia...

Author: /time Magazine | Title: Obama Seeks to Win Muslim Hearts and Minds | 6/3/2009 | See Source »

...known whether Air France 447, an A330, carried the troublesome variety of ADIRU. But if it did, and if the Air France plane plummeted into an uncommanded dive while traveling through a downdraft generated by storms - a common occurrence over the region of the Atlantic Ocean where the plane went down - it could have been doomed as it entered a steep dive and likely broke...

Author: /time Magazine | Title: A Past Flight May Offer Clues to Air France 447 | 6/3/2009 | See Source »

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