Word: communalized
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Dates: during 1970-1979
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...creation of a political spot is a communal effort among the candidate, his managers and his media experts; if they are expert in politics as well, the media men tend to enlarge their role. Ken Auletta, campaign manager for Howard Samuels in his strong but losing run for the New York gubernatorial nomination, says that he is not sure Samuels even saw all the spots that emerged from hours of filming before they were put on the air. A typical screening session involves the campaign manager, one or two others representing the candidate, and the TV advisers. They may watch...
...Communal Effort. Clifton White, the political manager who helped engineer Barry Goldwater's nomination in 1964 and now handles one of Goodell's opponents, Conservative James Buckley, recalls how technique has changed. He compares the early days of television campaigning to "radio with a light to read by. At first we came on as if speaking to 50,000 people. Then we realized our message should only be intended for 21 people...
Even if you are willing to work twice as hard as any man, it is untrue unless you can I) hire a more economically oppressed woman to do your shit-work for you 2) work out some kind of communal arrangement (difficult in most communities where people still adhere religiously to their notions of family privacy) or 3) make your husband or man share equally in tasks like cooking, cleaning and child caring (I defy the wives of most "emancipated" men to tell me this is easy...
These effects are intentional, and they egg the audience to participate in an "in" joke, but the self-consciousness they enforce and the sniggering communal sensibility they impose lay heavily on the play. The emotional changes which should animate the third act are lost; the tension which should carry us over the hump of the comedy-only tautness can stave off boredom in humor-is flaccid...
About as crazy as the good old days and Pete Seeger, Peter, Paul, and Mary, and Joan Baez "This land is your land, this land is..." the Ameri-can Indian's communal estate. "If I had a hammer, I'd..." get a sickle. "Any day now, any day now, I shall..." explode! And we memorized the words. Ted Mack brought us The New Chad minstrels with the same voice that brought us Geritol. Even the little girl down the street was learning how to play "folk guitar" and guys with guitars on their backs were wanderin' clear 'round the country...