Word: communists
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Dates: during 1940-1949
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Coney by the Arno. During the past month, the party had carried on a national fund-raising campaign for the Italian Communist press. Florence's four-day Fèsta dell' Unità (sponsored by the Communist daily Unità) was the grand finale. For weeks, 200 workmen had labored to build a kind of Marxist Coney Island...
...last day, a Sunday, 500,000 merrymakers spilled into the park by the Arno. The big day started with a six-hour Communist parade which passed under a 45-ft. triumphal arch of green branches, topped by a "Unità" neon sign. Paraders chanted new political jingles. Examples...
While loudspeakers blared Strauss waltzes, alternating with the Internationale, comrades milled among the booths, past anti-American posters, right into the arms of 3,000 Communist girls with red flowers in their hair, who insistently sold lapel badges marked "Unita." No merrymaker could really begin to enjoy himself in peace until he had a badge in his buttonhole and a copy of Unita protruding from his pocket...
...speech in which he dwelt smugly on Russia's possession of the atomic bomb. After the boss's speech, the carnival ended in a burst of fireworks, followed by glowing reports from the party treasury that the Florence carnival had boosted the total sum collected for the Communist press beyond 300 million lire (slightly less than half a million dollars...
Just about the only sharp disappointment the Communists suffered was in sales of a soft drink called Unita, brewed to replace Coca-Cola, which the Reds have denounced as capitalist poison (TIME, Aug. 22). Unità, which looks like Coke but has a strong flavor of quinine and tamarind, was a flop. Since Communist palates still thirsted for real Coke, the party decided to play it safe. "Comrades," announced a poster, "Coca-Cola was not invented by the Americans, but by the Russians...