Word: como
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Dates: during 1950-1959
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...awards, but ABC's Bandleader Lawrence Welk, on the air at the same hour, had already cut deeply into Ihe Caesar audience.* Last month his audience shrank by Nielsen figures to 5,800,000 TV homes. For a show that cost only $5,000 more a week, Perry Como's sponsors were getting viewers in 13,870,000 homes. Caesar had become a luxury no advertiser could afford...
...with a lugubrious, deep-voiced version of The Lord's Prayer. "I'm not strictly country boy, and I'm not strictly pop," says Ernie. "You know I couldn't top Roy Acuff's Grand Ole Opry stuff, and I couldn't beat Como. So I mix 'em, and the people like it fine...
Last week, just two days before he was scheduled to leave for the U.S., Erhard's dream castle came tumbling down. First came a peremptory message from Chancellor Konrad Adenauer's vacation retreat at Lake Como: cancel the trip. Next day, back in his Bonn office again, Adenauer called Erhard in for a face-to-face wigging. "I do not want anyone going over to the U.S., saying that the Common Market is disadvantageous," said Konrad Adenauer, and particularly in the week when ministers of the six nations would gather in Italy to sign the documents...
...Perry Como Show (Sat. 8 p.m., NBC). Guest: Julius La Rosa (color...
Best Male Personality: Perry Como...