Word: como
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Dates: during 1960-1969
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...Grammy awards - the Oscars of the record business-with Winners Roger Miller, Herb Alpert and the Tijuana Brass, Bill Cosby, Petula Clark, Jody Miller, the Anita Kerr singers, Duke Ellington and his band. Guests Tony Bennett and Robert Goulet perform the winning numbers. Bob Hope, Perry Como, Steve Allen, Don Adams, Godfrey Cambridge, Bill Dana and Henry Mancini are also on hand...
...Perry Como and Andy Williams proved the rule, though their effortlessness had to be rehearsed. To produce a 60-minute program, Como tapes for as much as two days, Williams for up to eleven hours. Now both of them are being outrelaxed by a competitor so genuinely casual that he can't be bothered with a real rehearsal or even a retake. As a result, The Dean Martin Show is hoisting itself ever higher in the ratings and is the closest thing on the air to the free and easy spontaneity of old-fashioned live television...
Host Martin is a slightly blue rhinestone-in-the-rough, fortunately set in an afterhours time slot (10-11 p.m., E.S.T.) when the youngsters are in bed and he need play nobody but himself. Como and Williams, he says, are for "the milk-and-cookies crowd. This is my show." His fans include Henry Miller and a satisfying 38% of the big-city Nielsen sample. As Actor Anthony Quinn analyzes Dino's appeal, "All of us seem to be plagued by responsibility, hemmed in by convention. Dean is the symbol of the guy who can go on, get drunk...
Such idiosyncrasies of taste make the export business as tricky as it is lucrative. The Flintstones are No. 1 in Sweden and the favorite viewing of Rhodesia's Sir Roy Welensky, but they were ignominiously reduced to background characters in a fly-spray commercial in Italy. Perry Como hit a clinker on Germany's Infratest ratings, Andy Williams on Britain's TAM's. And even blockbuster Bonanza was clobbered by Rawhide in Korea. Another complication in foreign-syndication sales is that U.S. shows come in awkward lengths (a half-hour program has only 26 minutes...
...Robert Goulet, 31, is the biggest heartthrob since Perry Como (who has now slowed down to seven TV specials a year). Toothy and darkly handsome, Goulet arrived at full gallop as Sir Lancelot in the 1960 musical Camelot. His rich, he-man baritone and baby-blue, bedroom gaze have since made him one of the nation's most pawed-after TV and nightclub performers. Son of a Lawrence, Mass., bartender, he moved to his grandparents' farm in Edmonton, Canada, when he was 14, later won a scholarship in Toronto's Royal Conservatory of Music. Forsaking a career...