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Crooner Perry Como, who has made a profession of the easy manner, lifted his eyelids last week long enough to sign the most eye-popping contract in TV history: a $25 million deal with Kraft Foods for 66 one-hour NBC-TV color shows over the next two years, plus another "seven-figure" contract to serve as a Kraft publicity symbol for the next ten years. As producer of his own show, Como will pay expenses-out of the $25 million and keep what is left. As performer, he will go on collecting $1,200,000 yearly from NBC. Said...

Author: /time Magazine | Title: TELEVISION: Big Cheese | 3/16/1959 | See Source »

...other cheesemen picked Perry precisely because he sees the world as filled with nice guys, and makes audiences feel the same way. The clean-cut Como appeal runs from toddlers to dodderers. It is no surprise that convent TV sets glow for Como, that he was rated America's ideal husband in a poll of 20-year-old girls, or that three years ago he made Saturday night the loneliest night in the week for brilliant but irascible Jackie Gleason. Says a Kraftman: "Out in Arkansas, he's the type they want on a family program. Nobody else...

Author: /time Magazine | Title: TELEVISION: Big Cheese | 3/16/1959 | See Source »

...spoofing when he said he knew nothing about last week's enormous deal. He attended none of the negotiations. Perry is an organization man, operating under contract to Roncom Productions, Inc. (named after eldest son Ronnie, 20, a sophomore at Notre Dame). Roncom is wholly owned by the Como family, but sport-shirted Perry is rarely seen in the outfit's Park Avenue offices. His 33 full-time employees (soon to be expanded to 100) run his affairs, which include a TV-packaging subsidiary (Roncom TV Inc.) and music-publishing firm (Roncom Music Co.). Perry's amiable...

Author: /time Magazine | Title: TELEVISION: Big Cheese | 3/16/1959 | See Source »

...show folk-Al Jolson, Fanny Brice, Irving Thalberg, Variety Founder Sime Silverman-has gone an uninterrupted outpouring of vocal, tearful affection. This week a new name was added to the roll of comradely love when a clutch of top entertainers, including Bob Hope, Sid Caesar, Rosemary Clooney, Perry Como, Dinah Shore, Frank Sinatra, Jack Webb and Betty Grable, performed at union minimum rates ($265 each) in a 90-minute NBC telecast in honor of the late Manie Sacks. The show's title: Some of Manie's Friends...

Author: /time Magazine | Title: TELEVISION: Legend of Manie | 3/9/1959 | See Source »

Some of Manie's Friends (NBC, 7:30-9 p.m.). The list reads like a Who's Who in Show Business. Caesar, Hope, Como, Sinatra, Cole-all friends of NBC's late Vice President Emanuel Sacks, all working for union minimum to make possible a sizable donation to Philadelphia's Albert Einstein Medical Center. Color...

Author: /time Magazine | Title: Time Listings: Time Listings, Mar. 2, 1959 | 3/2/1959 | See Source »

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