Word: como
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...holy mess" Billy's team imagined, nobody else seemed to notice. Variety tagged it a "surefire click," hailed Billy as "tremendous box office." Trendex awarded him an 8.1 rating, highest ever registered by ABC for the crucial time slot opposite TV Titans Jackie Gleason and Perry Como. (Said Perry: "Very fine rating." Said Jackie: "No comment.") That meant (if the rating systems can be relied on to calculate audiences) an audience of about 7,000,000, biggest single congregation in the history of U.S. evangelism and enough to fill the Garden every day for a whole year. By week...
...Tentatively set for Thursday as NBC's biggest summer show is a new "low highbrow'' quiz called High Low with Charles Van Doren as a panelist. Continuing live in their oldtime slots: Twenty One, Steve Allen, Alcoa-Good-year, Lux Video Theater. Good Music-Making Perry Como gets a relaxed substitute in 27-year-old Julius La Rosa, who will pull a 13-week tour in color. Says NBC's Program Director Manie Sacks: "When you are perspiring, it's a lot easier to watch the music stuff...
...awards, but ABC's Bandleader Lawrence Welk, on the air at the same hour, had already cut deeply into Ihe Caesar audience.* Last month his audience shrank by Nielsen figures to 5,800,000 TV homes. For a show that cost only $5,000 more a week, Perry Como's sponsors were getting viewers in 13,870,000 homes. Caesar had become a luxury no advertiser could afford...
...with a lugubrious, deep-voiced version of The Lord's Prayer. "I'm not strictly country boy, and I'm not strictly pop," says Ernie. "You know I couldn't top Roy Acuff's Grand Ole Opry stuff, and I couldn't beat Como. So I mix 'em, and the people like it fine...
...Perry Como Show (Sat. 8 p.m., NBC). Guest: Julius La Rosa (color...