Word: como
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...most of the musicians and moguls around RCA Victor's Manhattan recording studios, fresh-faced Ralph Flanagan was just an essential but unexciting fixture. As an arranger for Crooner Perry Como, he was usually puttering around with a pencil making last-minute changes in the scores. Sometimes he played the piano in the band. But last week, Ralph Flanagan was being treated with new respect: almost overnight, recording with a band of his own, he had become the fastest flash seller in Victor's history...
...conference, which opened September 5 at Basel, Switzerland, and then moved to Como, Italy, attracted 200 physicists from almost every country in the world except those in the Soviet bloc...
...even faster in English. Lyricist Malia Rosa, who is also May Singhi ("Ukulele Lady") Breen and Mrs. Peter (Deep Purple) De Rose, thought up simple words to match the simple tune ("Forever and ever, My heart will be true," etc.). Gracie Fields recorded it first, then Dinah Shore, Perry Como and Margaret Whiting, and within days it was a hit. Malia Rosa's explanation: "It's down to earth; it reeks with sincerity...
Almost overnight, with Victor, Columbia, Capitol and Decca waxing it fast, "A" You're Adorable ("B" you're so beautiful, "C" you're a cutie . . .*) was a case of "H" you're a hit. In two weeks, Como's dreamy, dulcet disking (Victor) alone has sold a quarter of a million records. Says Businessman Buddy: "The other two guys just can't get over...
...plugging. He persuaded M-G-M Records to record it just before the Petrillo ban; when M-G-M finally released it last December, Buddy spent $1,000 carting the record around to half a dozen cities, badgering disc jockeys, record shops and department stores. Finally, when Crooner Perry Como sang it on his Supper Club program Buddy Kaye hit the jackpot...