Word: comp
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Dates: during 2000-2009
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They seem innocuous enough, but comp ads are a delicate art too long ignored by serious critics. In this penetrating analysis, we strive to uncover the hidden meanings, the subtle implications and the undiscovered secrets to their failure—or success...
...central image of a black Jewish star on a solid yellow background cannot help but evoke memories of the dreaded armbands worn by Jews in Nazi-era Europe. Such associations must surely have been unintended by the “Harvard Students for Israel,” but the comp ad’s blazing slogan gives the thoughtful viewer pause. Did the Zionist organization mean to make light of the conflict in the Middle East, sporting with Israel’s fears in the proposition, “Israel: It’s safe to come?...
...does an “underground” organization advertise itself to the mainstream? Is the mere act of putting up a poster a kind of selling out? This record hospital comp ad explores these paradoxes with verve, maintaining a careful balance between avant-garde aloofness and general-audience accessibility...
...dial-up modem speeds, however, it's more like Click-N-Crawl. Lindows tries its best to act friendly and look Windows-like, but right now it's hard to use for half an hour without a lot of jargon about the root directory and other comp-sci stuff appearing on the screen. It will run a lot of Windows programs--games being the major exception. (Robertson has backed off earlier claims that his system is entirely Windows compatible.) Basically, Lindows is a work in progress. Stand by for the final release...
...dial-up modem speeds, however, it's more like Click-N-Crawl. Lindows tries its best to act friendly and look Windows-like, but right now it's hard to use for half an hour without a lot of jargon about the root directory and other comp-sci stuff appearing on the screen. It will run a lot of Windows programs - games being the major exception. (Robertson has backed off earlier claims that his system is entirely Windows compatible.) Basically, Lindows is a work in progress. Stand by for the final release...