Word: compacter
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Dates: during 1970-1979
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...Bisodol commercials trumpet its stomach-soothing effectiveness over Turns and Rolaids. A Beech-Nut gum ad stresses that each pack contains eight sticks and displays a Wrigley pack, which has only seven. A plug for a Volkswagen Type III sedan insists that it has just as much in its compact as Maverick, Toyota or Datsun. The idea is infectious. Lincoln Continental commercials refer only to "that other American luxury car," but the ad agency, Kenyon & Eckhardt, is studying the possibility of naming Cadillac. Says K. & E. Chairman Stanley Tannenbaum of name naming: "If that's consumerism, I love...
Perhaps Gerstenberg spoke too soon. The day after he gave his speech, Chevrolet dealers were notified to prepare for the biggest recall yet of the sub-compact Vega, one of the little cars that were introduced with much promise as America's answer to the import invasion. It is the third embarrassing time within three months that Chevy has had to issue Vega recall notices. First, drivers discovered a faulty fuel and exhaust system that could start a fire in the carburetor. Then a poorly designed bracket for holding an antipollution device caused some throttles to stick...
...future at which all quarreling factions would be represented. The I.R.A.'s cease-fire was obviously a bid for a voice at such a meeting, but nothing will infuriate Protestant loyalists more than the suggestion that they join what one of them last week called "a compact with the Queen's enemies." Whitelaw, therefore, is in the position of a referee who has managed at last to separate the fighters -and now must bring them together again...
...taking even simpler and more reliable, have reached the market. This year, for the first time in nearly a decade, cameras and films for amateurs are undergoing a revolutionary change. The new American cameras are not only easy to operate but, more important, easy to carry. They are so compact, compared with their predecessors, that they can be toted in pocket or purse, more like a wallet or a pack of cigarettes than a piece of hand luggage. The era of pocket photography is here, and it promises to make the camera a spectacularly more usable possession. If leaders...
...most startling-and certainly the costliest-of the new generation of cameras is a box of magic from Polaroid, the developer of instant photography. Like all previous Polaroid Land cameras, the compact new camera will almost certainly bear the name of its inventor, Edwin Herbert Land, the founder, president, chairman and research director of Polaroid. Dark-eyed and quite youthful for his 63 years, Land looks every inch the scientific genius. A paradoxical person, he alternates between lives as laboratory recluse and businessman-philosopher. He can be intensely shy and awkwardly unsure in face-to-face conversation...