Word: compacter
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Dates: during 1980-1989
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Chrysler's survival hangs on the success of its K car, a front-wheel-drive compact. The auto will be marketed as the Dodge Aries and Plymouth Reliant and looks like a smaller version of this year's Mirada and Cordoba. Its fuel economy and size will position it precisely against GM's hot-selling X cars. Reports TIME Detroit Bureau Chief Barrett Seaman: "If the market stays as dismal as it is and the public fails to take to the new small cars, no amount of federal guaranteed loans will save Chrysler...
...first will employ some 2,000 American workers and import engines and other components from Japan. Beginning in 1983, the firm will turn out 10,000 Ohio-built cars a month, roughly a third of its 1979 U.S. sales. The models: probably the two-door, hatchbacked Civic, a compact that lists for $4,049, or the fancier Accord, which costs...
What ever happened to the old New England practice of bundling? Now there was a custom for you: fuel saving, compact...
...does one get a chance to see a wall of Gauguins like the one in the Royal Academy, and the late paintings, such as Annah the Javanese, 1893, make one realize how complete was the liberation of feeling that went with the unfettering of post-impressionist color. The stocky, compact little body looks curiously unsensuous, at least by the conventions that Ingres or his salon followers would have recognized, but it is color that turns it into the epitome of carnality: the deep lunar blue of the chair enthroning the shadowed flesh, the sudden blaze of yellow on the floor...
...exaggerated reputation for fuel economy. True, the ten most fuel-efficient cars sold in the U.S. are all foreign makes. But the automen say most of the imports that are selling well are not significantly better on gas than the most abstemious U.S. cars. For instance, Toyota's compact Corona gets about the same mileage as Ford's Fairmont; the Corolla gets only slightly better mileage than the Chevette, which, with a rating of 26 m.p.g. in city driving and 36 m.p.g. on the highway, is the most gas-stingy...