Word: compacter
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...Curtis operation runs on a shoestring, in typical SerVaas fashion. A compact staff of 50, based in Indianapolis, will produce both the Post and Holiday, and reruns or rewrites by retreads will figure prominently in future issues of the Post. But SerVaas seems more interested in profit than prizes. "Except for some minor attorneys' fees and several small creditors' bills," he says proudly, "we have paid off all our creditors, settled all our tax liability, sold off obsolete properties, and are now a small, healthy, operating company." Even including start-up costs for the Post, Curtis...
...campers, yachtsmen, private-airplane pilots and snowmobilers, a company named Relevant Products Inc. of Louisville has come up with the Safe-T-Cell, a compact 2-lb. super-first-aid kit. Crammed into a sturdy polyethylene cylinder are tourniquets, bandages, antiseptics, adhesive tape, aspirin, rescue blanket, waterproof matches, nylon cord, a compass and even chocolate. Marine, aircraft and camper versions sell for $13.95; a more elaborate marine model, which also contains a mouth-to-mouth resuscitator, goes...
...market, Japanese automakers have so far relied on low production costs and prices to win American customers. Now Hiroshima-based Toyo Kogyo Co. Ltd., Japan's fourth largest car manufacturer, is challenging Detroit with fresh technology. In Washington, Florida and Texas, the company has quietly begun selling two compact models equipped with German-designed Wankel engines, which generate twice as much horsepower per pound of weight as conventional piston engines. In California, where Toyo Kogyo will introduce its Mazdas next month, auto dealers have sized up the car as such a hot prospect that 527 have applied...
Jockeying for Position. Obviously impressed by recent strides in Wankel performance, General Motors last year agreed to pay $50 million over five years for the right to use the German engine. Auto experts figure that G.M. will probably aim at producing a Wankel-powered compact, perhaps smaller than today's Vega, within three or four years. Taking a different approach, Ford is dickering to buy a 20% share of Toyo Kogyo, partly because the No. 2 U.S. automaker is interested in the Wankel engine and partly because the company wants a share of the domestic Japanese car market...
...placed full-page ads in leading newspapers. One pictures a boy holding a model of the SST and asks: "Will SSTs really pollute his world?" The answer, claims the ad, is that one SST moving at 1,780 m.p.h. "will emit no more pollutants per mile than three compact automobiles traveling at 60 m.p.h." As for sonic boom, the craft will be banned over land. At sea, the ad contends, the boom effect on the ocean surface will be "comparable to the impact of a fisherman's spinning lure hitting the water...