Word: compacter
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...Viking's shield, utilizes the rococo protuberances found on 1958 Oldsmobiles, of a type sometimes known in the auto industry as "Dagmars" (for the well-rounded TV comedienne of the 1950s), but the more streamlined and recent Arabesque is based on four sleek pieces from a 1965 Ford compact. Says Seley: "I'm going right along with Detroit...
Onstage at Detroit's Cobo Hall was a line of four U.S.-made compact cars and four small imports-with a wide space in the middle. Pointing at the gap, American Motors Chairman Roy D. Chapin Jr. proclaimed: "The center of this market has been unoccupied-until today!" On that cue, a shiny new Rambler American burst through a paper partition. It carried a new, low price tag, which, said Chapin, would make it a "total value superior to the imports and superior in both price and range of choice" to U.S. compacts...
Chapin aims to double Rambler sales to 140,000 cars this year, recapture at least 10% of the compact market it once dominated. His main ammunition: price cuts of from $154 to $234. The $2,073 two-door Rambler sedan will now go for $1,839, which is well under its closest U.S. competitor, the $2,117 Chrysler Valiant, and only $200 more than the Volkswagen...
...their race with ruin, the new bosses of American Motors Corp. last week decided to rev up their smallest and-nowadays-least popular car: the compact Rambler American. "Between the small imports and the nearest U.S.-built models, no American car is reaching out to the consumer," said Roy D. Chapin Jr., who became A.M.C. chairman only four weeks ago. "The Rambler is going to be driven right into the center of this...
Halting Costs. Last week an unexpected new entry moved in for a share of the compact-jet market. Fairchild Hiller Corp. of Hagerstown, Md., announced that it will soon begin U.S. production of the F-228, a twin-engine jet that will carry from 50 to 60 passengers, cruise at 500 m.p.h., give optimum performance on the 100-mile to 200-mile hops that are the bread and butter of the regionals. Fairchild will produce the plane in cooperation with Royal Netherlands Aircraft Factories Fokker. Since the Dutch company has already designed the plane and built its prototype...