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Those words of Lord Kelvin, the famous British physicist, are carved in stone above the entrance to the Detroit headquarters of American Motors Corp. American was certain that it had thought of a better way when it led the massive consumer shift to compact, economy cars in the late 1950s. It is less certain today. For the past two years, affluent consumers have been moving up to larger, more luxurious cars, and American's sales and profits have been steadily declining. Last week, after Detroit's Big Three had all reported record earnings in the first quarter...

Author: /time Magazine | Title: Autos: A better way | 5/14/1965 | See Source »

Liked by Foreigners. One of the major problems facing Abernethy-whose biggest car, the Ambassador, is actually shorter than many intermediates-has been the decline of the compact market. This trend has cut Rambler sales by 14%, Valiant sales by 29% and Chevy II and Falcon sales each by 39% below their 1964 levels. In an attempt to counteract the slump, American will add luxury features to the 1966 Classic and Ambassador, avoid advertising them as compacts. The 1966 compact American will be given a sporty, sloping rear deck, and emphasized as American's sole compact...

Author: /time Magazine | Title: Autos: A better way | 5/14/1965 | See Source »

...Weather head Foundation is a Charter member of the Cleveland Compact Plan for Higher Education. The foundation recently sponsored a series of lectures by the noted histories Arnold Toynbee at the University of Puerto Rico...

Author: NO WRITER ATTRIBUTED | Title: Business School Gets Funds for New Chair | 5/4/1965 | See Source »

...three form a kind of compact Kitchen Cabinet, a distilled version of "ExComm," the outsize Executive Committee of the National Security Council that John F. Kennedy set up during 1962's Cuba crisis. Because they often meet with Johnson after dark and because they share his tough views on Viet Nam, they are referred to as the "night hawks" by some Washingtonians. Others simply call them "the Big Three." Said a White House aide of the group: "They are running the war in Viet Nam." Declared another: "They are running everything...

Author: /time Magazine | Title: Nation: The Big Three | 4/30/1965 | See Source »

...honeymoon with the compact car is over. The Big Car is back in style. At the current International Auto Show in New York, the biggest news from Detroit was Ford's new LTD limousine...

Author: /time Magazine | Title: The Highway: A Limousine in Your Future? | 4/16/1965 | See Source »

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