Word: compacter
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...Compact Crusade. American Motors' troubles came only five months after the demise of Studebaker as a U.S. automaker, but the two cases have few similarities. With efficient plants, strong dealers, and no long-term debts, AMC is by no means another Studebaker. Despite difficulties, its sales hit $551,531,239 in the fiscal half, and are headed toward the second-best business year ever. But in the most critical measure of an automaker's performance-the share of the market-AMC has slipped from 6.4% of all U.S. auto sales in 1960 to 4.5% last month...
Ironically, AMC's present troubles are rooted in the philosophy of the man who rescued the company from the junk heap in the mid-1950s: George Romney. Romney steered AMC to prosperity by bringing out the compact Gambler and crusading against Detroit's "gas-guzzling dinosaurs." Believing that compacts would corner 50% of the U.S. auto market, he concentrated his company's efforts exclusively in the compact field. Though Romney is now Governor of Michigan, AMC is still selling Romney-selected compacts because of the two-year lead time needed to produce new models. Meanwhile, the auto...
...almost hear the uproar as thousands of enraged sports-car owners across the nation throw their TIME Magazine to the floor in indignation! How dare you try to place the Mustang among our ranks? A "compact"-yes, "sporty"-possibly, but a "sports car"-never...
Whipped on by the dynamic leadership of President Lynn Townsend, Chrysler's sales are up 16.6%. Studebaker is out of the picture, and American Motors, caught short by the public's swing away from its compact cars, is off 12%. But it is Ford that is making the biggest splash of all in the area that counts most: share of the auto market. Ford's first-quarter sales are up an impressive 12%, and its market penetration, as Detroit terms it, is gaining in a rapidly expanding market after several years of decline. So far this year...
...innards. The transistors and other components react almost instantly, but the pulses cannot travel between them faster than the speed of light, which is about ten inches in one billionth of a second. If they must cover any considerable distance, they slow the computer down. System/360 is so compact that the pulses can reach their destinations and complete their work in a few nanoseconds (billionths of a second) instead of the microseconds (millionths of a second) that they once needed...