Word: compacter
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Every U.S. auto company is contributing to-and benefiting from-this surge, but none so much as General Motors. With its standard models reinforced by the pizazz-laden Corvair Monza and the compact Chevy II, G.M.'s Chevrolet division alone has grabbed off more of the U.S. auto market (30%) than the whole Ford Motor Co. (26.2%). Between Chevrolet's runaway success and solid, though less dramatic, increases for Pontiac, Oldsmobile and Buick, General Motors as a whole now accounts for 52.2% of all the cars sold in the U.S. (The only company that ever did better...
...committee system has the sound of bureaucracy but is saved from stultification by the drive and competitive urge of the line divisions. The decision to build the compact rear-engine Corvair in 1959 took G.M.'s committees about four months to approve. But the fact that the Corvair was built at all was due to the initiative of then Chevrolet Division Chief Edward Cole (TIME cover, Oct. 5, 1959), who on his own time put together plans for the car long before he had any authorization at all. "Let's face it," sighs a rival automaker. "That...
...little betters" this year is that G.M.'s committees simply did not make as many wrong decisions as their rivals did. Donner crows a bit over Ford's last-minute cancellation of U.S. production of the Cardinal after plowing $11 million into development of the much-rumored "compact compact." He implies that G.M.'s insistence on careful evaluation of mountains of fact made clear to him and his colleagues that there was no great demand for such a car. Says he: "We have not found a way to make a small, small car large and comfortable-which...
...city widely known around the world; in their long struggle to win the fair, Seattle officials had to explain to many members of the Bureau of International Expositions that Seattle is not a part of Washington. D.C. As world's fairs go, Seattle's is compact and modest: it covers only 72 acres v. Brussels' 500 and New York's projected 646. And, mirabile dictu, it was nearly 98% completed when opened-a boast that few world's fairs have been able to make...
Ford's showpieces are a one-of-a-kind sports version of its Falcon compact, the Challenger I, with a tuned 244-cu.-in. engine and special suspension designed to cruise at 120 m.p.h., and the Cougar 406, with gull-wing doors and a top speed of 160 m.p.h. Chevrolet's sports compact is a 150-h.p. version of the Corvair known as the Monza Spyder, and there are two special show models of the Corvette-the Shark and the Kelly...