Word: compacter
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Hottest news was Ford's decision to introduce the U.S.'s first "compact compact," a 99-in. wheelbase car called the Cardinal. Designed to capture a chunk of the market now held by the Rambler American and such utility imports as the Volkswagen, the Cardinal will be produced, starting in July, at the same Louisville plant that made the ill-fated Edsel. To cut labor costs, Ford will have some Cardinal parts-including the engine, transmission and differential-machined in Germany and shipped to Louisville for assembly. Ford's German and British subsidiaries will manufacture local variants...
General Motors is in less of a hurry to produce its rumored compact compact, the Corvair II, will hedge its hesitation by importing the new Opel Kadett from Germany. Chrysler, not yet convinced that the market for new small cars is big enough, will stick firmly with its Simca imports. The big question: Will Cardinal cut as deeply into Falcon sales as Falcon has into standard Ford sales...
...MIGHTY AND THEIR FALL, by I. Compton-Burnett (254 pp.; Simon & Schusfer; $4.50). With a country house and all its butlered, bachelored, dowagered, nurseried inhabitants, 70-year-old Ivy Compton-Burnett creates her own cosmos. Her scene is, like the Greek stage, mercilessly compact and periodically given to disquieting revelations and messengered melodrama. The Mighty and Their Fall concerns an enslaving, egocentric widower, Ninian, and his devoted daughter, Lavinia. Ninian decides to remarry. Lavinia becomes emotionally unhinged, a letter is mysteriously withheld, and a family will turns up with a deathbed injunction scrawled on it. By such classic Compton-Burnett...
...Packard dealer ($1,000,000 worth of cars in a single year in Hartford, Conn.) and as sales vice president of Willys Motors. At A.M.C. he put new life into a listless sales organization by flying 50,000 miles a year to spread Romney's gospel of the compact car. Cross, a quiet, analytical attorney, drew up the 1954 merger papers that created A.M.C. from Nash-Kelvinator and Hudson Motor Car Co., became a director of the company the same year, and a member of the policy committee...
...vice president and general sales manager last week by a "tremendous offer I just couldn't afford to refuse." A.M.C. earnings fell from $48 million in 1960 to $23.6 million last year as spending on production facilities and merchandising was hiked to meet stiffening competition from Big3 compacts. Wall Street analysts are generally bearish about prospects for continued A.M.C. growth. Rambler, they reason, has lost its "uniqueness," and American taste is trending back from the compact toward larger cars. "A.M.C. will have to restyle and shift gears completely," predicted one Wall Streeter...