Word: compacter
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...share of the market held fairly steady at 21%. Chevy lost part of its sales to its own brother, Corvair, which scored with the Monza-a hot-selling, bucket-seat job that increased Corvair's market slice from 3.3% to 5.6%, second highest among individual compact models...
...clean-styled Falcon continued to lead the compact field, boosted its market penetration from 5.9% to 7.9%. In so doing, it cut into sales of the standard-sized Ford, which slipped from 15% to 13%-Mercury also slid, from 2.5% to 2.1%, partly because it looks too much like the Ford. But its little brother Comet more than made up the slack by spurting from 1% to 3% of the market...
...interest scandals (TIME. July 11 et seq.). Once-mighty Plymouth has skidded from 4.9% to 3.3% of the market, and the European-styled Valiant has not made up the difference, rising only from 2%_ to 2.1% despite a $100 price cut. Valiant's new and costlier twin, the compact Dodge Lancer, got only a discouraging 1.2% of the market, and the middle-priced Dodge Dart, newly styled with a bomb-shaped tail end, dropped from 5.3% to 3%. The middle-rung Chrysler is a bright spot: it reduced minimum prices, lifted its market from 1.2% to 1.6%. But only...
...want to see the city, walk. Boston is neither so compact (nor so hilly) as San Francisco, but it is sufficiently small that you will be able to cover a substantial chunk in an afternoon of legging...
...funerals, displayed on what the trade calls "aisles of resistance," to such novelties as the $785 Eternalite ("manufactured by experts in the field of space-age materials") to inexpensive "flat tops," the trade's contemptuous euphemism for an unadorned pine box.* What with flowers and hearse (the compact hearse, briefly fashionable, is going out of style), limousines and embalming, the average funeral cost in 1960 was just below $1,000. In Santa Monica last week, the California Funeral Directors' Association was fighting hard to maintain the American dying standard. Reason: the growth of "funeral cooperatives," a new version...