Word: compacter
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Demand for the new models is strong. One big factor is the powerful sales appeal of the compact cars, which account for 25% of total 1960 models produced so far. The orders are pouring in so fast that Ford last week made plans to shift over its Metuchen (N.J.) Mercury plant to produce Ford's Falcon and the new Comet, scheduled to make its appearance next spring. Ford will not cut back on Mercury -other Mercury plants will take up the slack. It just needs a third production facility to turn out all the compacts the U.S. public apparently...
...Taste of Lemon. The flaw in all the research was that by 1957, when Edsel appeared, the bloom was gone from the medium-priced field, and a new boom was starting in the compact field, an area the Edsel research had overlooked completely. Edsel's styling, in particular the grille, which resembled an Oldsmobile sucking a lemon, was not much help, even after the lemon was removed. In its first six months Edsel made 54,600 cars, and then went steadily downward: 26,500 cars in 1958, fewer than 30,000 cars so far in boom-time...
Actually, Ford will not lose its entire investment. Of the total, $100 million went for production facilities, which will be used to produce Ford's second entry into the compact-car field next spring. As a running mate for the Falcon, Ford plans a slightly larger, more luxurious compact model that it originally thought of calling the Edsel Comet. Now the new car will just be called the Comet...
AUTO-INSURANCE DISCOUNTS of 15% will be given by Nationwide Mutual Insurance Co. on compact cars, topping the 10% discount offered by Allstate. Autos eligible are 1955 and later models priced under $2,300 which do not exceed 3,000 Ibs., 200 in. in length...
...roar of auto engines echoed against the foothills of the Rocky Mountains as 23 cars gunned and slid around the $500,000 Continental Divide Raceways near Denver. The competition on the twisty, 2.8-mile circuit was the first endurance race to see how well Detroit's new compact cars stack up against their competition both at home and from abroad...