Word: compacter
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...INSURANCE RATES will be cut 10% on compact cars by Allstate Insurance Co. because firm says small cars will cause less damage in accidents, have smaller glass area, and are cheaper to repair than big cars...
...first test of the 1960 auto market came last week as the new cars rolled into the nation's showrooms-and the rush was on. The big sales news of the week was made by Chevrolet's compact Corvair. In its first two days of public showing, the Corvair chalked up orders and deliveries of 26,000 cars, more than 35% of Chevy's two-day total of 75,000. The news was both good and bad for Chevy: the company had hoped to sell one Corvair for every five Chevrolets; instead, it was selling...
American Motors' George Romney announced that his company set a sales record of 351,317 Ramblers in its 1959-model fiscal year, a gain of 128% over last year. He predicted that for calendar 1960 total sales of compact and small cars will amount to 2,250,000 units, of which about 1,750,000 will be U.S.-built compact cars...
Basically, the million-dollar collection was a broadening of the small-car trend. Leading the way were the U.S. compact cars which attracted so much interest that European car makers began to wonder about how much competition they would be. Show goers were fascinated by their comfort and big-car features. Said one prospective buyer: "They're simply bargain-priced luxury cars...
...automakers were also busy last week bringing their standard 1960 models to market. Ford Motor Co. unveiled its 1960 line to the public, showed 15 models that are the longest, lowest and widest that Ford has ever built. The company also announced factory list prices for its compact car, the Falcon. A two-door model will list for $1,746 v. $1,810 for Chevrolet's Corvair; a four-door Falcon will list for $1,803 v. $1,860 for a Corvair. For its imported line Ford showed a restyled, British-built Anglia with a four-cylinder engine that...