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...compete as a supersalesman or financial whiz. He came up as an oldtime, dirty-fingernail mechanic, who still loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced (from $1,925) Lark. The results: S.P. has produced 126,000 Lark '59s (v. 50,000 Studebakers of all kinds a year ago), lifted first-half sales to $210 million (v. $71 million), earned $12 million (v. a first-half '58 loss...

Author: /time Magazine | Title: Business: Man on a Lark | 8/10/1959 | See Source »

...engineered the "economy" '39 Champion (priced as low as $675). During the war he began turning out the famed tanklike Weasel for the U.S. just 50 days after the company got the order. He filed more than 50 automotive patents, but he still had not produced his "ideal" compact...

Author: /time Magazine | Title: Business: Man on a Lark | 8/10/1959 | See Source »

Most of Mr. Wilbur's poems were easier for the listener, for they are less compact, more filled out with sometimes excess adjectives. He began with several works probably familiar to many members of the audience, including the excellent "Love Calls Us to the Things of This World," and the sharp and effective "Voice From Under the Table." Later in the program he moved to most recent works, with a neat contrast between two love poems, "Someone Talking to Himself" --very world-renouncing and romantic--and "Loves of the Puppets," in the same vein as "Voice from Under the Table...

Author: By Howard L. White, | Title: Pulitzer Prize Poets Kunitz, Wilbur Recite Own Works at Lowell Hall | 7/16/1959 | See Source »

Ever since plans for the new compact cars got around Detroit, competitors of General Motors Corp. have been kicking at the rear engine G.M. will use in its Corvair. Chrysler Corp. President Lester Lum Colbert announced that Chrysler's small-car offering, the Valiant, would have its engine "up front, where it belongs." Ford Motor Co., whose small Falcon will also have a front engine, launched TV commercials demonstrating that an arrow weighted at the back end will fly erratically and miss the target, but that a "properly weighted" (i.e., heavy at the front) arrow will go straight...

Author: /time Magazine | Title: AUTOS: Rear-End Rumble | 7/13/1959 | See Source »

...country. He moved into a $100,000 cottage at the celebrity-wooing Grossinger's in the Catskills. From Sweden he imported his parents, his brothers, his sister, his brother's fiancee and his own fiancee of five years' standing-in-waiting, Birgit Lundgren, a comely and compact brunette of 23. With Birgit on his mighty right arm, Johansson even made occasional forays into the nightclub whirl of Manhattan. In the gym Johansson worked hard on the bags, but treated his sparring partners with loving consideration. None seemed worthy of his right hand, and nobody even...

Author: /time Magazine | Title: Sport: Right Makes Might | 7/6/1959 | See Source »

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