Word: compacter
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...well-founded reports were finally confirmed. Ford Motor Co. announced last week that it will introduce a small or compact car during the 1960 model year, "barring changes in the market or other circumstances." Thus it became the first of the Big Three to go on record, though crash programs of all the companies for small cars have been an open secret for weeks (TIME...
Follow the Leader. Though the company gave no details about its six-cylinder, 108 in.-wheelbase car, it is known to be seriously considering producing an economy-size Edsel for the 1961 model year in addition to the compact car. It already has clay-model prototypes of a conventional-size Edsel and a compact Edsel. The compact Edsel would be a slightly larger version of next fall's compact Ford, might be brought out under another name in 1961 if Ford decides to continue producing the standard Edsel. The small Edsel or its counterpart could take the place...
...explore, for example, the theory of elementary physical particles or the nervous system and its functions, and would be characterized by a thoroughness which is not generally achieved in existing General Education courses. In particular, the committee recommended that the mathematical level of these courses be raised, since the compact and elegant language of mathematics is the fundamental tool of the most advanced modern sciences and is gradually becoming more and more important in other branches...
EVER since small foreign cars began to sell in the U.S. market-and ever since American Motors made its astonishing comeback with its compact car-motorists have wondered when and if the Big Three would bring out smaller cars. There were many reports out of Detroit and surreptitious pictures (left), but last week there were no longer any doubts. The Big Question: What will they look like and when will they come out? TIME'S Detroit bureau talked to dozens of auto executives, suppliers, tool and diemakers. Winnowing a mass of information, TIME this week puts together an accurate...
...Three automakers are deep in crash programs to get into the market with small, compact cars. As small European and U.S. cars grabbed 15% of the market, American Motors presented fresh evidence of how profitable the market is. American's President George Romney reported that in the fourth quarter of 1958 the company earned $21 million, or $3.56 a share, nearly as much as it cleared in the previous twelve months. Studebaker-Packard's Lark sold so well in the first ten days of January that the company for the fourth time has raised its production...