Word: compacting
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Dates: during 1950-1959
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...Compact Car: Rambler American Deluxe, 25.2878 m.p.g.; Rambler Deluxe, 22.9572 m.p.g.; Studebaker Lark Deluxe, 22.4422 m.p.g...
...consistently said that the commonwealth relationship could and should grow and change, and last month the island's Resident Commissioner in Washington, Antonio Fernós-Isern, sent Congress a bill aimed at modification of the compact. Concessions asked...
...market for small foreign cars will disappear, but most automakers estimate that it will grow no bigger. In fact, it may shrink. One indication is that foreign cars are no longer as hard to get as they once were, and order backlogs have dwindled. The Big Three's compact cars will also be competing against their own imports...
...expects the big car to disappear, but its market, too, may shrink. While working on their compact car, the Big Three are gambling on continued demand for bigger, flashier cars by planning 1960 models that are longer, lower and wider-with new fin treatments. G.M.'s cars will be completely done over; the Ford, Edsel and Mercury will also be completely redesigned; while Chrysler is planning changes, its main emphasis will be on new interiors...
...there is little doubt that the big car's medium-priced lines will be hard hit by the approaching battle of the compact cars. Their sales, which were 37% of all sales only four years ago, last week were down to 25%-and still slipping. Most experts expect the new compact cars to occupy the spot once held by the Ford, Chevy and Plymouth before they got big enough to push out the medium-priced cars...