Word: compacting
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Dates: during 1970-1979
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Crowding the freeways, chug-a-lugging ever costlier gasoline, the standard-sized (which is to say, huge) U.S. car becomes a little less appropriate every day. Though new car sales generally have dipped about 20% below last year's totals for the past two ten-day periods, compact and subcompact sales are up more than 20%. Latest figures show that their share of the U.S. market has increased from 22% only four years ago to 40% now. Ford Motor Co. Chairman Henry Ford predicts that small cars will soon take 50% of the market...
...tailor-made to Sears' office requirements. The company wanted huge rooms to house its current departments and employees, plus floors that could be rented until the fast-growing company expanded into them. Most renters, however, do not need vast interior spaces; they want windowed offices around a compact central area. To get both kinds of floor layout, the architects terminated two of the tubes at the 50th floor level, two more at the 66th floor, and another two at the 89th floor -thus creating much smaller, and more rentable spaces on the higher stories. Sears itself will occupy...
Smithsonian Curator Peter Marzio has arrayed a compact but thorough review of 284 years of American journalism. The growth of newspapers, from gossipy 17th century village broadsides written by hand to today's metropolitan dailies is reflected by changing technology: the telegraph, steam engine (which transformed hand-operated printing presses), wireless, camera, typewriter...
...radio sets play actual news broadcasts; H.V. Kaltenborn's reports from London crackle from a 1939 RCA portable. Similarly, major television news stories are rebroadcast, ranging in time from celebrations of the conquest of Japan to the conquest of the moon. Once each day, a duplicate of the compact Apollo 11 TV camera will be demonstrated, allowing visitors to view themselves on the same video monitors that picked up Neil Armstrong's first step on the moon...
Also, consumer goods are still drab, often scarce and fantastically expensive (a compact car sells for about $8,000). The Soviet Union's estimated $570 billion G.N.P. is roughly half that of the U.S., yet the nation spends fully as much on defense and capital investment as the U.S. does. Inevitably, the pinch has come on consumption. Such goods as fully automatic washing machines are not made in the U.S.S.R. at all, and refrigerators and other household items are often so deficient in style and quality that workers see little point in laboring hard to get the money...