Word: compactly
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...market (they debuted their first transistor radio in 1955), made a series of moderately successful portable cassette recorders. But the introduction of pre-recorded music tapes in the late 1960s opened a whole new market. People still chose to listen to vinyl records over cassettes at home, but the compact size of tapes made them more conducive to car stereos and mobility than vinyl or 8-tracks. On July 1, 1979, Sony Corp. introduced the Sony Walkman TPS-L2, a 14 ounce, blue-and-silver, portable cassette player with chunky buttons, headphones and a leather case. It even...
...transistor radio, the index card-sized Regency TR-1, debuted in 1954. But the Walkman's unprecedented combination of portability (it ran on two AA batteries) and privacy (it featured a headphone jack but no external speaker) made it the ideal product for thousands of consumers looking for a compact portable stereo that they could take with them anywhere. The TPS-L2 was introduced in the U.S. in June...
...theme, adding such innovations as AM/FM receivers, bass boost and auto-reverse on later models. Sony even made a solar-powered Walkman, water-resistant Sport Walkmans and even devices with two cassette drives. But cassettes, like any technology, weren't going to last forever. With the introduction of compact discs in 1982 the format began to go the way of the 8-track itself...
...Think Chrysler Lite. "Fiat already has the lowest C02-emitting engines in Europe," says a Chrysler official privy to the product discussions, who asked not to be identified. "Their strength is our opportunity," he gushes. Chrysler is eager to get new vehicles on the road adapting subcompact and compact car architecture, he adds. "We might not sell a minicar in the U.S., but we could sell it somewhere else." But there's a big potential U.S. play too: "We also have to worry about the new [fuel-economy] standards," he says...
...Fiat also offers Chrysler very competent small cars that could put Chrysler fairly quickly in segments like the fast-growing subcompact market, where sales could grow by a third in the next four years, says Hall. Chrysler's smallest car is the compact Dodge Caliber, which has enjoyed limited success. In addition, the Fiat platforms are flexible enough to accommodate different body styles, from two doors to four doors to hatchbacks and small wagons, he says...