Word: compacts
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Dates: during 1950-1959
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EVER since small foreign cars began to sell in the U.S. market-and ever since American Motors made its astonishing comeback with its compact car-motorists have wondered when and if the Big Three would bring out smaller cars. There were many reports out of Detroit and surreptitious pictures (left), but last week there were no longer any doubts. The Big Question: What will they look like and when will they come out? TIME'S Detroit bureau talked to dozens of auto executives, suppliers, tool and diemakers. Winnowing a mass of information, TIME this week puts together an accurate...
...Eric Martin as Jack Point, and he is superb. With his pale, drawn, expressive face he makes a sad jester, but a funny one, so that his transition from comedy to pathos occasions no jolt, because both elements are in the character from the beginning. His movements are compact of nimbleness, and he can sing...
Basic Transportation. The success of the Rambler is not luck but the result of a ten-year-old program. After World War II, the late George Mason, then company president, concluded from market surveys that the U.S. was ready to return to "basic transportation" and a smaller, compact car. While other U.S. cars became costlier and heavier, Mason and his successor, Romney, introduced the first Rambler in 1950, drove it into the field, where the only competition was foreign. To cut costs, Romney consolidated field organization, factories and production, kept model changes at a minimum. He pushed Rambler...
...FOUR TO GO, by Rex Stout (Viking; $2.95), is "compact and full of meat . . . The use of the mind is. as always, pre-eminent...
Still, one favorite quasi-statistical subject for speculation is what Harvard men do after graduation, and Tests and Placement tried again with last year's Class of 1958. The survey was far more compact and immediate, and many of the questionnaires were returned before the students had left the College, jumping the return up to 94 per cent of the total class...