Word: compacts
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Dates: during 1950-1959
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...compete as a supersalesman or financial whiz. He came up as an oldtime, dirty-fingernail mechanic, who still loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced (from $1,925) Lark. The results: S.P. has produced 126,000 Lark '59s (v. 50,000 Studebakers of all kinds a year ago), lifted first-half sales to $210 million (v. $71 million), earned $12 million (v. a first-half '58 loss...
...engineered the "economy" '39 Champion (priced as low as $675). During the war he began turning out the famed tanklike Weasel for the U.S. just 50 days after the company got the order. He filed more than 50 automotive patents, but he still had not produced his "ideal" compact...
...buyers want more than a stripped-down version of a costlier car. So he built a new car, presided over every mechanical detail, hustled out to the plant at any hour of day or night when a decision was needed. The Big Three have been working on their compact cars for a year or more. The Lark was driven into showrooms just seven months after the decision to build it, because, says Chief Engineer Gene Hardig, the company has no tangle of committees to worry about. "I just call Church and get a decision...
Most of Mr. Wilbur's poems were easier for the listener, for they are less compact, more filled out with sometimes excess adjectives. He began with several works probably familiar to many members of the audience, including the excellent "Love Calls Us to the Things of This World," and the sharp and effective "Voice From Under the Table." Later in the program he moved to most recent works, with a neat contrast between two love poems, "Someone Talking to Himself" --very world-renouncing and romantic--and "Loves of the Puppets," in the same vein as "Voice from Under the Table...
Ever since plans for the new compact cars got around Detroit, competitors of General Motors Corp. have been kicking at the rear engine G.M. will use in its Corvair. Chrysler Corp. President Lester Lum Colbert announced that Chrysler's small-car offering, the Valiant, would have its engine "up front, where it belongs." Ford Motor Co., whose small Falcon will also have a front engine, launched TV commercials demonstrating that an arrow weighted at the back end will fly erratically and miss the target, but that a "properly weighted" (i.e., heavy at the front) arrow will go straight...