Word: compacts
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Whether any of these proposals will ever become law is uncertain, but American drivers scarcely need to be ordered to think twice about their bigger cars. In a trend that dismayed Detroit, they had already begun doing so even before the energy crisis struck. In the 1973 model year, compact and subcompact cars captured 41.5% of the domestic new-car market, up from 38% the year before and 32% in 1970?before the first Vegas, Pintos and Colts appeared. Last month, sales of smaller autos, which frequently get around 20 m.p.g., were up 10% over the same period...
...recently spent two days at Los Angeles' Cal Worthington Dodge, one of the largest Dodge dealerships in the nation, found the atmosphere reminiscent of halftime in the locker room of a losing football team. Of the 1,200 vehicles sitting on Worthington's nine-acre lot, only nine were compact Colts; the rest included
...plants and laid off 137,000 workers; meanwhile it is expanding production of subcompact Vegas by 40% in the 1974 model year. Chrysler Corp, is temporarily closing three of its big-car factories next month, and converting one from production of standard-size Plymouth Furys and Dodge Monacos to compact Valiants and Darts. American Motors, the smallest of the carmakers, has been prepared for the change all along: it has concentrated on production of little Hornets and Gremlins. AMC sales are running 27% ahead of last year, and executives say that only a shortage of parts prevents them from pushing...
...motorist who planned to save money by trading a fuel-gulping full-sized car for a more economical compact got some bad news last week: not only is the full-sized car worth less as a trade-in, but the compact is going to cost a lot more. In a move that surprised even harsh foes of wage and price controls by its timing, the Cost of Living Council exempted the auto industry from wage and price regulation. By week's end Ford, General
Motors and Chrysler announced price increases that will add $133 or more to the average retail price of 1974 cars. The biggest percentage increases will fall on hot-selling compact and subcompact models, though Ford's Mustang II compact is slated for no hike...