Word: companionism
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Dates: during 1920-1929
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Winnie Winkle the Bread Winner, syndicated comic-strip heroine by Cartoonist Martin Branner, has been on a camping trip. One day, last fortnight, a snake appeared in camp. Her companion yelled: "Don't let that snake get away. One of you pick up a stick or a stone and kill it!" Near the snake was a stick. The last picture showed Winnie waving the snake wildly above her head, the companion screaming: "EEEEEEK! She picked up the SNAKE to hit the STICK with...
Editor Moffat never aimed at mass-circulation. Even when mass-circularizing Crowell Publishing Co. (American Magazine, Colliers, Woman's Home Companion) bought The Mentor in 1920, it did not commercialize original Mentor ideals, but retained Editor Moffat, continued to please the 50,000, the 70,000, finally the 100,000 who liked The Mentor for what...
Besides adding to the Ellis duties, the merger will almost double American Boy circulation, already well past 300,000. Youth's Companion, started as a Sunday School weekly in 1827, grew slowly, steadily, was bought out by the Atlantic Monthly Press (Little, Brown & Co.) in 1924. Changed to a monthly to celebrate its 100th anniversary two years ago, last year it included some 250,000 U. S. boys on its subscription list...
Pleased were those boys last week to read of a statement from Mr. Ellis, which said: "Subscribers to Youth's Companion will continue to receive American Boy until their subscriptions run out. The best features of both magazines will be retained in the joint magazine, and the price will be the same as before...
Briefly, the sale of Youth's Companion was explained last week by its publisher. Donald B. Snyder: "We got a good price. The consolidation is particularly effective because the juvenile has a thin market and it was inevitable that one of the big two should take over the other. It so happened that American Boy met our price...