Word: compaq
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Dates: during 1990-1999
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Upstairs, the digital aristocracy was on parade. IBM, Compaq, the company formerly known as Bell Labs. There was Microsoft in a sprawling "pavilion," surrounded by legions of loyal affiliates. Next door, Sun Microsystems occupied a comparable fortress, flanked by scores of its own Java-fueled, death-to-Microsoft freedom fighters...
While Morita maligned his U.S. counterparts, the future of the electronics business was shifting rapidly to computers, multimedia and the Internet. Sony's competitors weren't going to be just electronics companies like Matsushita (Panasonic) but computer firms like Intel, Microsoft and Compaq Computer. Back in Japan, where in 1995 only 1.8 million computers were wired to the Web , there was no more than a faint understanding of the revolution going on in the States...
...nose is key. Digital technology has propelled the electronics business to light speed. Sony has to run with lithe computer giants like Compaq and IBM in the race to develop software, engage in complex battles over copyrights and industry standards in the entertainment business, and frame alliances and joint ventures before rivals intercede. The winners will be decided not simply by techno-vision but also by sniffing out the truffles in these daunting challenges and bringing them to market...
From that came the VAIO, an Intel-produced, Sony-designed line of computers introduced last year that hasn't exactly wowed the digerati. Some analysts complain that Sony's PC offers too little value and is priced too high to compete with established makers like Gateway 2000 and Compaq. Sony contends that the VAIO is simply spearheading a long-term attempt to get a lucrative piece of the multimedia home computer market. For that, Sony has much to offer. "The next growth market is digital imaging for PCs," says the Tokyo analyst. "And connecting digital cameras and computers...
...Tuesday morning Dell, Compaq and NEC Packard Bell followed suit, releasing statements saying their Windows 95 licensing agreements would not prevent them from packaging alternative browsers to IE on their computers...