Word: competitors
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Dates: during 1940-1949
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Wallace's boldest competitor is David (Esquire) Smart's smart and colorful Coronet. By dropping its cuts of Etruscan vases in favor of homey pictures of kids & pets, it had shot up (said Smart) to 4,000,000 from a puny prewar 120,000. Recently Coronet got into a "saturation race" with the Digest. Both had been selling out regularly. Now armed with more paper, they dumped thousands of extra copies on the market to see what it could stand. Returns jumped heavily, but both hit their biggest circulations in history for that time of year...
Only two months ago he rang doorbells in Los Angeles. One matron complained that a competitor's soap wouldn't suds-up properly. Luckman, who thought it a good soap, challenged this. So he was hauled into the kitchen, made to roll up his sleeves and find out for himself. The woman was right. Her parting crack: "Young man, you have a lot to learn about the soap business...
Chanler, who strokes the number seven sweep, will be leading his teammates this weekend against seven of the strongest crews in the east, and Wisconsin University's shell which is the western-most competitor...
Princeton is the only competitor tested so far this year. Last Saturday they trailed Pennsylvania and Rutgers by 24 seconds on Lake Carnegie. Not inexperience, but war-imposed inactivity plagues Tiger coach Deles Schoch, since his entire squad is composed of returning veterans. Dormant since 1943. Princeton crew was resumed last year on an informal basis...
From time to time in its 25 years, radio has threatened, or seemed to threaten, the press as a competitor. Last week, a radio engineer gave the press new cause to consider its existence instead of its freedom...