Word: competitors
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Dates: during 1960-1969
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...that is too high: it is a fare that clearly does not allow the airline to cover the cost of transporting the ticket-holder. For competitive reasons, an airline might conceivably want to introduce such a fare; even though it lost money, it would lure customers away from the competitor and thereby increase "brand identification." The "reasonableness test" attempts to preclude such cut-throat tactics. To the CAB and the airlines, a fare is "reasonable" if it passes the "profit-impact" test: the revenues generated by the fare must excede the combined total of carrying costs and the amount...
Whitman, J. V. player for two years, stepped up to the varsity this year, and has compiled an outstanding 7-2 record to provide needed depth. A strong competitor. Whitmkan came up with strong come-from-behind victories against Williams and Navy, but was unable to perform the feat against Penn and Princeton...
...vaginal spray deodorant" that ought to "be essential to your peace of mind about being a girl." Warner-Lambert executives claim that the multimillion-dollar Pristeen print media campaign is bigger than that for any other new toiletry product in 1969. Pris-teen's chief competitor is FDS (for Feminine Deodorant Spray), a similar product manufactured by suburban Chicago's Alberto-Culver Co., whose advertising is slightly less explicit. Warner-Lambert executives reckon that the new deodorant market will soon be worth around $58 million a year...
...disastrous performance in cross-country, typically Harvard's weakest event, dropped the Crimson from title contention to fifth place at the close of the first day. Steve Hinkle puffed home eleventh, trailing the fifth-place competitor by just more than a minute in an unusually tight race. Nordic Captain Jim Wolfe ran his best race of the season to finish 20th. Ferner followed in 21st place
Wrestling ECAA rules, Harvard had to provide a competitor for the 115-pound class. In order to fill this slot, both Tom Schnorr and Bruce Goodman moved down one weight class. Schnorr, hurt by the shift, lost 7-0. Goodman's match was much closer, but again Springfield won on points...