Word: competiveness
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Dates: during 1980-1989
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...less than half that. Mark Wozniak, co-owner of a Sunnyvale, Calif., computer store and brother of Apple Co-Founder Stephen Wozniak, no longer even stocks the PCjr. Says he: "It was too much heartache." Last week, in an effort to spur sales and make the PCjr more compet-/0 itive, IBM cut its prices to $599 and $999. It reduced prices on its other personal computers by up to 23%. Smaller companies that make personal machines similar to IBM's may have to follow the lead, and observers predict that a nasty price war could erupt this summer...
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