Word: complexions
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Dates: during 1940-1949
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After the program, Mlle. Mala stated a few general rules for television makeup. Men should first shave, then apply a foundation cream tinted to suit the complexion. Eye shadow and eyelash cream are also important. Mlle. Mala thinks it is too bad that most men shy away from makeup. Women need a dark foundation to disguise "blotches and blemishes," plenty of shadow for double chins, two different shades of brown powder on the cheekbones, non-running mascara on the eyelids, a touch of eyebrow pencil. Lipstick depends on lighting: Mlle. Mala wore blue on her first TV appearance, last week...
Thus Pollster Gallup's problem is: 1) to work out the proportions of the barrel, i.e., determine the true social, political and economic complexion of the U.S. people; 2) choose his handful (people to be interviewed) accordingly; 3) make sure that the two correspond exactly...
...Rugged Individualism. He has determined the complexion of the U.S. people with near-mathematical exactitude (see chart) from census statistics, Government reports, etc., has made his own calculation of the U.S. voting population by such adjustments as canceling out non-voting Southern Negroes & poor whites. He knows, for instance, that 28% of U.S. voters live in the Middle Atlantic states, that 34% of them live in cities of over 100,000 population, that only 23% of them are of average means (i.e., skilled workers, white-collar employees, small shopkeepers), that 43% of them are between the ages...
...December, Wallace has spoken 23 times in nine states to some 75,000 people (not counting radio audiences). Who were the people? Wechsler reported: "At virtually every stop the local left-wing stalwarts run the arrangements. It is the biggest show they have ever staged. But the political complexion of the audiences is definitely broader. It is a cross section of American discontent and insecurity...
...described as being 27 or 28 years old, five feet seven or eight inches tall, weighing about 120 pounds, with a sallow complexion and dark hair. When last seen he was wearing a blue overcoat...