Word: compo
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Hollywood's happy change of spirits came at a happy time: Hollywood's 50th anniversary.* In an hour-long radio show this week the Council of Motion Picture Organizations kicked off its year-long publicity campaign to remind everybody. Beginning next week, COMPO will start pouring out $350,000 in a coast-to-coast advertising campaign. A week later, task forces of three to six Hollywood stars, directors and producers will take to the road, to spread the word in men's and women's clubs, churches and schools...
What kind of pictures do U.S. moviegoers really like to see? Writing in the current Harper's, Publicist Arthur L. Mayer, executive vice president of the Council of Motion Picture Organizations (COMPO), frankly discusses some facts of movie life that most pressagents prefer to whisper about behind closed doors. Mayer's main point: most moviegoers prefer bad movies to good ones...
...Hollywood's vigilant COMPO (Council of Motion Picture Organizations) got out a booklet quoting some 56 sociologists and psychiatrists to the effect that movies are not really responsible for juvenile delinquency. Sample dubious boost for the industry, from University of Illinois President George Stoddard: "There is little evidence that the motion picture has much effect upon the behavior of children. When a healthy high-school boy chooses to spend three hours on a sunny Saturday in a world of make-believe, the trouble is not with the motion picture but in the quality of home and neighborhood life...
World's largest producers of children's "compo" (cemented) shoes, Collins-Morris will be operated separately from Hamilton-Brown's factories, which turn out men's and women's shoes. Dapper President Collins last week predicted its plants would reach capacity production. at which time there would be only two larger shoe companies in the U. S.: Endicott Johnson Corp. and International...