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...Tide-for which he coined the slogan "Tide's In, Dirt's Out." (Early this year, with competing detergents cutting deeply into Tide's share of the market, P. & G. switched the $9,000,000 account away from B. & B. to Manhattan's Compton Advertising.) Tall, handsome and well-tailored, Lusk rarely departs from an inborn affability. But last year, when B. & B.'s Co-Founder Chester Bowles publicly lamented the years he had spent in advertising because "there's a lot of phoniness that runs through it," Lusk angrily shot back...

Author: /time Magazine | Title: U.S. Business: THE MEN ON THE COVER: Advertising | 10/12/1962 | See Source »

JAMES VINCENT COMPTON Lecturer in History University of Maryland Overseas Program London...

Author: /time Magazine | Title: Letters: Jun. 29, 1962 | 6/29/1962 | See Source »

...Harvard crews head down to Princeton today, hopefully to find sensible weather and rowing conditions for the heavyweight Compton Cup, with M.I.T., Princeton, and Rutgers, and the lightweight Wood-Hammond Cup with Penn and Princeton...

Author: NO WRITER ATTRIBUTED | Title: Heavies, Lightweights Compete at Princeton In Regattas Saturday | 5/4/1962 | See Source »

Chancellor Eliot is in the tradition of two admirable predecessors: the late Physicist Arthur H. Compton (1945-53), and Republican Lawyer Ethan...

Author: /time Magazine | Title: Education: Meet Me in St. Louis | 4/27/1962 | See Source »

...Between them, Arthur Compton and his brothers Wilson and the late Karl boasted 67 degrees, at various times held twelve university chairs and presided over three colleges...

Author: /time Magazine | Title: Milestones: Mar. 23, 1962 | 3/23/1962 | See Source »

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