Word: compusa
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...think of anyone I'd rather share a foxhole with than Tom Joyner and Tavis Smiley. The host of the widely syndicated Tom Joyner Morning Show and his commentator sidekick are very tough guys. Yet the victory they scored last week by persuading CompUSA Inc., the largest U.S. computer retailer, to dramatically expand its advertising in black-owned media really belongs to the show's 7 million, mostly African-American, listeners. They showed how powerful consumers can be in the fight for racial respect...
...untrue. I've got three daughters, none yet 11 years old, who are hypersocial despite growing up amid all manner of video and computer gaming gear. We have a Sony PlayStation, a Nintendo 64, a couple of Game Boys and enough desktops and laptops to outfit a small CompUSA outlet. My girls can play as much as they want, and I've noticed nothing aberrant in their behavior...
Instead, I should have called CompUSA, which supports virtually all computers and software. At 1-900-CALL-COMP, you get $2.49-a-minute help (first minute free) from real pros. I immediately reached someone there who quickly diagnosed my problem as a corrupted registry and told me how to fix it. Kip Crosby, co-author of the indispensable Windows 98 Bible, later said the registry, a humongous file that helps initialize programs, is often where problems arise. "When it's corrupt, it's almost impossible to repair," he said, noting that hardly anyone in the support world will muck around...
...easy labor. It took time and money, not to mention multiple trips to Best Buy, Home Depot and CompUSA, to get the job done. The couple spent hours drilling holes through nearly every wall of the house so they could string Ethernet cable from PC to PC and create wall outlets for those cables to plug into. Thibodeaux also had to figure out how to configure three Macs, three Windows PCs and two laptops so the computers would not just talk to one another but speak the same language. The couple managed to clear all these hurdles and are happy...
Erik Gustafson, manager of the Steinroe Young Investor Fund, says the toy retailer and other category killers such as Circuit City and CompUSA have become victims of their own success, encouraging shoppers to expect everything to be on sale all the time. "The category killers are going to have to live with lower profit margins going forward," says Gustafson. That is good news for the consumer, but not for shareholders who have watched Toys "R" Us' stock price get cut in half over the past 12 months, to a little more than $16 a share...