Word: computerize
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Dates: during 1980-1989
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The purpose of the system, which will not be ready for deployment for at least three years, is to get a more objective, precise measure of who makes up the TV audience. In the past, viewers in Nielsen homes either filled out diaries or identified themselves by pushing buttons on...
The soul of the new machine, developed in conjunction with the David Sarnoff Research Center, is the same basic technology used by U.S. missiles to distinguish between Soviet and American warplanes. A sensor scans the space in front of the TV searching for patterns of light and dark -- the shine...
NBC's Barry Cook, who heads a group that analyzes rating methods for the networks, is concerned that the sight of a camera on top of their TVs might make people self-conscious, affecting their viewing habits and skewing the results. And some would be sure to see in the...
What do computer memory chips, soybeans and pork bellies have in common? All are considered commodities, since their prices float freely, based on supply and demand. With that in mind, the Pacific Stock Exchange of San Francisco announced plans last week to create a futures market for DRAM (dynamic random...
Soon thereafter, Beijing Bureau Chief Sandra Burton, who was with the crowds in Tiananmen Square when the shooting began, reached Assistant Managing Editor Karsten Prager. A strategy for coverage was formulated, with Aikman, Burton and Correspondent Jaime A. FlorCruz alternating between typing out details of the carnage and heading back...