Word: computerize
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Dates: during 1990-1999
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Steve Jobs was still running Apple Computer from his father's garage in Los Altos, Calif., in 1976 when he got his first call from Microsoft--offering to sell him a version of the BASIC computer language for the prototype Apple I. No thanks, Jobs said. His pal Steve Wozniak...
Never as hard-core as Wozniak (who actually built the Apple I and II) or even Gates, it was Jobs, nonetheless, who made the key decisions that shaped the company and the PC industry in its formative years: to name his computer after a fruit; to package it in a...
In the summer of 1981, IBM announced the PC that would break open the computer business and eventually marginalize Apple. Jobs took out a full-page ad in the Wall Street Journal headlined "Welcome, IBM. Seriously." Shortly afterward, he flew a small entourage to Redmond, Wash., to tell Microsoft about...
Apple floundered for the next decade or so, its market share dwindling to single digits. Jobs resigned himself to swimming in smaller and smaller ponds, founding NeXT, which made an elegant jet-black computer for the university market, but not much money, and buying Pixar, which eventually produced such computer...
Today, in a neat twist of fate, Jobs is running Apple again, an interim chairman who seems to be in no hurry to find a replacement. Brought back in a kind of Hail Mary play by a company running out of time, Jobs staged a remarkable turnaround. He signed a...