Word: computerland
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Dates: during 1980-1989
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...machine's dazzle, however, Amiga sales are off to a slow start. Commodore has been selling computers through such department stores as K mart and Sears. But that strategy has alienated computer-store owners, many of whom refuse to stock the Amiga. Says Drew Clausen, who owns nine Computerland stores in Los Angeles: "Once you open your product to mass merchandisers, then you're not selling computers. You're selling toasters." Commodore is also having trouble finding a market niche for the Amiga. Business customers are unenthusiastic because it is not compatible with the IBM machines that are common...
...latest casualties of the local computer wars are Computerland (formerly of 1000 Mass. Ave.), Harvest Computer (118 Magazine St.) and The Program Store (Dunster...
Ciannevei attributed Computerland's demise to a more general failure, noting that the Cambridge store was part of a franchise which also folded in Boston and Wellesley. The other two bankruptcies he attributed to normal competition...
Daewoo's IBM-compatible personal computer, known as Leading Edge Model D, has been selling well since it was introduced last year. At $1,495, it costs about 45% less than an IBM PC. Says David McDonough, co-owner of five Computerland outlets in San Diego: "It doesn't bother the customers where the computer comes from. It's price and performance that counts...
...task of solving ComputerLand's woes now falls to Ed Faber, 52, who served as president from 1976 until he retired in 1983. The former Marine Corps captain was salmon fishing in Redding, Calif., on Sept. 27 when Barbara Millard called to ask him to become the new chief executive. Within a day Faber had accepted, and last Monday he was in Chicago for a meeting of some 170 of the most disgruntled ComputerLand franchisees...