Word: computerland
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...latest casualties of the local computer wars are Computerland (formerly of 1000 Mass. Ave.), Harvest Computer (118 Magazine St.) and The Program Store (Dunster...
Daewoo's IBM-compatible personal computer, known as Leading Edge Model D, has been selling well since it was introduced last year. At $1,495, it costs about 45% less than an IBM PC. Says David McDonough, co-owner of five Computerland outlets in San Diego: "It doesn't bother the customers where the computer comes from. It's price and performance that counts...
Millard's corporate empire has been sagging as well. ComputerLand faces fierce competition from rival retailers like Entre Computer Centers. With a computer-industry slump slowing sales, ComputerLand's franchisees besieged Millard and his daughter to reduce their royalty fees, which range from 5% to 8%. Some franchisees claimed that ComputerLand has not honored its pledge to sell computers at cost to franchisees. When the franchisees threatened to sue to enforce the company's contracts, the Millards felt they had no choice but to give up control of their firm...
...Former ComputerLand executives insist that Millard's imperiousness created his company's troubles and led to his downfall. Says Henry Fiur, a senior vice president from September 1983 to March 1984: "There wasn't the possibility of democracy at ComputerLand. It was a one-man show." Franchisees voice similar complaints. Says William Sadowski, who operates three + ComputerLand stores in suburban Chicago: "It's because of Bill's arrogance that all the problems came about...
...task of solving ComputerLand's woes now falls to Ed Faber, 52, who served as president from 1976 until he retired in 1983. The former Marine Corps captain was salmon fishing in Redding, Calif., on Sept. 27 when Barbara Millard called to ask him to become the new chief executive. Within a day Faber had accepted, and last Monday he was in Chicago for a meeting of some 170 of the most disgruntled ComputerLand franchisees...