Word: coms
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Feeling guilty, I decided to put my life in order using one of those free calendars on the Web that have been getting so much press on the business pages lately. I looked at jump.com (which Microsoft purchased last week) and the calendar on yahoo. com, but all those blank spaces made me feel like a scheduling failure. How could I ever fill them with enough meetings, deadlines and appointments to do them justice? But when.com (which was purchased a couple of weeks ago by America Online) was different. In addition to a generic calendar, it offers an events directory...
...though last year it strained to make $92 million. It's certainly priced for success. With a market value of $166 billion, it's already more than two times as expensive as Ford, the reigning profits champ last year at $22 billion. Another of the more interesting examples of com mania is a tiny online auction site called eCom eCom.com which on the strength of three coms in its name jumped 440% in two days last week...
Once you've decided to take the plunge, finding a reputable website provider is relatively easy--and getting easier. Today there are myriad companies that act as Web consultants, designers, technicians and promoters all in one. Those include Yahoo Store www.store.yahoo.com) BuyItOnline (www.buyitonline. com), Verio (www. verio.com) and MindSpring (www.mind spring.com) Chances are even your own ISP will offer some kind of service. Don't be surprised if it comes knocking at your door--that's how Brian Hanson found Globalstore.net When you start surveying your options, though, keep a few things in mind. First of all, make sure...
...boom-bust mentality. The good news is that such evidence is building, as last fall's pullback suggests, and that REIT shares are so depressed--many trade below their breakup values--that they represent a real buy. If you're looking for a way to hedge your com bets, consider quality names like Boston Properties and Equity Office, or a REIT index fund, including Vanguard...
...safest move is simply to avoid the Net stocks or make a backdoor bet on established firms that don't have .com in their names but are making money off the Net anyway. Those include Cisco and Lucent, which make the equipment that runs the Net, and Federal Express, which delivers much of the stuff we're buying online...