Word: conaire
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...range from $1.99 for 2½ oz. of Free Hold, up to $13.95 for 15 oz. of Helene Curtis' brand. There are foams for normal and fine hair and ones that contain jojoba, vitamin E and even mink oil. Alberto-Culver has a mousse for black hair styles; Conair's Jheri Redding line offers "flavors," such as chocolate for brunets and strawberry for auburn heads...
...industry noted for fast fads, mousse is holding on. Some projections say it may be a half-billion-dollar market in a few years and could sell as well as conditioners. Mousse is already heady stuff among the salon set, and, says Conair Advertising Director Alan Cohen, "if the young people get hold of it, it's going to go through the roof...