Word: concept
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Dates: during 1950-1959
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...pages 8 and 9 of this issue, TIME introduces an advertising concept that allows book publishers and booksellers to stay within their relatively modest promotion budgets, yet send their messages to TIME'S 10,000,000 readers across the nation...
...tougher than freshman. For the boys who come up to Weiland's squad this is even more true than at most colleges. Weiland's brand of hockey is essentially defensive, "stop the other team from scoring and get your scores on breaks," and it's often a totally new concept for the sophomores...
...Magazine Concept." For having broken a station rule against editorializing, Newscaster Legoff was promptly fired. His dismissal was scarcely an adequate answer to his argument, but answers did come from all sides. No one maintained that TV or the pop music business had a monopoly on shady practices; as the Christian Century pointed out, neither the press nor other media could afford to feel complacent...
...laxness of responsibility" in an industry that is little controlled and vastly influential. "Something has to be done before it's done to us," said Stanton, hinting at a more balanced program schedule or even at programing that the industry, possibly in an unconscious tribute, calls the "magazine concept...
Corbu was cozy about his plans for the center, borrowed a line from Wright: "It must grow from the inside out. The concept must be biological, not static. A beautiful seashell is not a façade; it is a shell. This is the essence of architecture." This left Harvard wondering whether it was getting a structure as beautiful as a conch or as homely as a clam. But as it would be his only showpiece in the U.S., Corbu could be counted on to make it impressive...