Word: concept
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...only factor in his success. “I did always have an idea of how to do it, but it was a very sure idea that came between me and the group, not the marketing department,” says Boyd. “You have a concept for how your music should be marketed. You decide...
...there's one thing health experts know, it's that you don't influence behavior by telling people what to do. You do it by exposing them to enough cases of people behaving well that it creates a new norm. What made the designated-driver concept catch on in the 1980s was partly that Harvard and the ad agencies it worked with persuaded TV networks to slip the idea into their shows. There's a reason a designated-driver poster appeared in the bar on Cheers, and it's not because it made the jokes funnier...
...talk show [The Chevy Chase Show] that I went to Fox with was an entirely different concept than what was pushed on me. I would never do it again. What I wanted had a whole different feel to it, much darker and more improv. But we never got there...
...example, Kemmons Wilson built the first Holiday Inn and revolutionized American motels by introducing standardization and emphasizing cleanliness and value. The era of the big convention-oriented hotels checked in during the 1970s. And in 1984, New York City nightclub entrepreneur Ian Schrager came up with the boutique hotel concept. But for the most part, the basic business model has changed little: sell travelers perfectly acceptable yet generic places to stay for the night at ever-increasing prices, particularly in the world's major cities...
...mailbox, and flying through the air, we get Wolf reviving a dead motorcyclist, wearing a leopard print hoodie (or oversized potato sack?), and surrounding himself with uninspired dancing townspeople. Lesson Three: Don’t attempt a vintage trope unless you have something to add. The music video musical concept is well-worn, but it can be candy-coated wonderful—if the confection comes to life with the right spoonful of imagination...