Word: concept
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...Delhi? "Bombay has Bollywood, it has glamour, but northern India is more flamboyant, and activities are centered on hotels," she explains. New Delhi's climate and seasonal changes are also better for fashion. "This is still a developing country," says Mafatlal. "What we are doing is an entirely new concept. It's not as if they can go window shopping...
...Charlize is re-creating the Marilyn Monroe image in those Christian Dior ads, and Chanel's Nicole Kidman ad is like a mini Moulin Rouge. They're playing characters, which is why these examples work," says Raul Martinez, CEO and creative director of AR Media. "As long as the concept is on brand, you're O.K. And we've seen what happens when it doesn't work...
...factory, each garment is accompanied by a dossier explaining what needs to be done and what can go wrong) as well as for actually listening to what stores want. When Joseph Boitano, a senior vice president of Saks Fifth Avenue, explained the importance of offering a cruise collection (a concept less established in Europe), Albert headed to Florida, where he spent weeks studying what chic women want on vacation...
...SHOE MAN FROM MONTREAL, says the company underwent some changes after he became president in 2001 (before that he headed the footwear division from its inception in 1995). "We decided it was important to not just have a single brand. So we created a multibrand, multichannel distribution concept, where you're selling 20 to 10,000 garments. This allows us to go from junior to haute couture, understand consumers from Tokyo to Wisconsin and mass merchants to Bergdorf Goodman. We're going to make sure that every one of our 16 brands has a voice and a very differentiated model...
...lunching at a nearby table. "He won't even give me the time of day, but you'll see, in a few years he'll be eating out of my hand." Lo and behold, these many years later, DVF has built the empire back up with the same simple concept she launched in 1975 when she introduced her jersey wrap dress for $75. It's a bit more expensive nowadays, but it's as fashionable and ubiquitous as it was thirty years ago. And there in the front row at DVF's show was every major retailer in American fashion...