Word: concepting
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Dates: during 2000-2009
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...sadly increasingly myopic (only in the ophthalmological sense) European, I had often asked myself how long it would be before the land of the free realized that having all its banknotes the same color and size was perhaps not the savviest concept. I know that change is not necessarily in the best interests of the inherently protective U.S. green-ink industry, but we all face sacrifices these days, especially when it comes to green issues. So, as you can imagine, a spring came into my step on this autumnal day when I read the news that your $5 bill will...
...comforting message to parents is that kids are the same as they ever were. They're not, of course--or rather, they're the same but younger. Marketers have coined the concept KGOY, or "Kids get older younger": a 6-year-old follows pop sensations her mother might have at age 10 or 12, and kids differentiate by gender earlier. Disney, says Gary Stibel, president and CEO of the New England Consulting Group, has been "brilliant" in focusing on young girls. "Historically, the marketing rules have said that up until a certain age girls and boys are the same," Stibel...
...many to be inefficient, expensive, and ineffective. Furthermore, the program does not spend money without measurable achievement. Unlike an underperforming teacher or an expenditure on unnecessary supplies, which both represent sunk costs for a school district, here, a student has to perform before money is spent. Yes, the concept of providing monetary incentives on tests is controversial, but if it works, it will streamline the education system and serve as an invaluable tool in correcting the inequality in academic performance. Students from low-income and minority backgrounds will be given the opportunity to catch up to their peers while also...
...sheet that doubles as a dress? Who else but Britney would shave her head, beat a waiting photographer’s car with an umbrella, and then two weeks later claim that this was because she was researching a role for a movie? Even her new video, the concept of which is that a blonde Britney watches a brunette Britney strip, so aptly characterizes the schizophrenia of our modern epoch. Whatever the self-righteous press might say, Britney is an independent thinker who loves to apply for employment positions at bars. I am also buying her album. It comes...
...sadly increasingly myopic (only in the ophthalmological sense) European, I had often asked myself how long it would be before the land of the free realized that having all its banknotes the same color and size was perhaps not the savviest concept. I know that change is not necessarily in the best interests of the inherently protective U.S. green-ink industry, but we all face sacrifices these days, especially when it comes to green issues. So, as you can imagine, a spring came into my step on this autumnal day when I read the news that your $5 bill will...