Word: concepting
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Dates: during 2000-2009
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...took the curve at just under 100 M.P.H., Sachito Fujimoto was getting very, very nervous. I was behind the wheel of Honda's new FCX concept fuel-cell vehicle, the most advanced hydrogen-powered vehicle on the road, probably the most expensive and certainly the only one of its kind. All of which made the company's decision to give the keys to a journalist with an expired license and no insurance a bit questionable. After parking the car at the test track--without a scratch--I asked Fujimoto, a lead designer of the FCX, what he thought...
...We’re moving into a different concept of the campaign,” said Ned Hinkle, creative director of the Brattle Theatre. “We felt like we needed a platform to build...
While “The Information” certainly has its moments, by the time the title track comes around there have been too many re-hashes of the same concept. The grooves and rhymes often are not different enough to be interesting and will probably result in skipping through many tracks to reach the few real gems here...
...Bono effect” tells us that if you give away enough money in a highly visible manner, you will get back even more money through the magic of publicity. You might say that this “Bono effect” puts a whole new spin on the concept of doing work “pro-Bono.”While the “Bono effect” may not be bona fide science, it does help in framing an important question about all of this celebrity giving, namely: Cui bono, or, who benefits? Of course the people...
...mention human rights in the country are as foreign a concept as ice is to a desert, according to the U.S. Committee for Human Rights in Korea...