Word: concepting
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Dates: during 2000-2009
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...PARIS, BEING ECO-FRIENDLY is hardly associated with elegance, but Stéphane Jaulin, 35, has changed the concept with L'Appartement 217, his "organic only" beauty spa whose holistic treatments are a favorite among fashionistas...
...YORK CITY Popular with downtowners like Natalie Portman, Earnest Sewn's Harlan 18 jean ($198) is available at the brand's concept store in the Meatpacking District...
...desperate Fox last fall even considered shooting Idiocracy ads that wouldn't show any of the movie at all. But the big studio marketing departments don't work well with high-concept campaigns and grass-roots marketing. They're designed to blast radio and TV into the mass consciousness. Stranger still, they seem not to care that marketing a movie's theatrical distribution can boost its eventual DVD sales, which Idiocracy is very likely to score on. (After a modest theatrical run, Office Space went on to sell 6 million DVDs and videotapes.) That may be because DVD marketing comes...
...understand the pre-war doctrine. I don't necessary agree with it, but I understand the concept. But, when you go out on the offensive like that, I don't understand not having a defense. It's like having a soccer team with no fullbacks. You need to secure the homeland, particularly if you are going to go start wars in foreign countries. We have destabilized the world with our foreign policy in Iraq. I don't understand with the millions of dollars we've poured into Iraq and the state that it's in right now, why we couldn...
...culture of ambitious parenting that has yielded prenatal child enrichment products (e.g., BabyPlus Womb Songs) and high-concept teaching devices (Baby Einstein DVDs), parents feel an increasing amount of anxiety about helping their offspring keep up with the neighbors' kids. But such measures don't necessarily work, writes Quart, and may even backfire. "Designating children as gifted, especially extremely gifted, and cultivating that giftedness may be not only a waste of money, but positively harmful," she writes. "The overcultivated can develop self-esteem problems and performance anxiety." An extreme example was Brandenn Bremmer, a teenager with an IQ over...