Word: concepting
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Dates: during 2000-2009
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...When did you start TreeHugger? We started posting two years ago at the end of July... and the concept has been percolating for many years. The first time it manifested physically was in 2000, when I took a Photoshop class with an assignment to create fake ads - I did three. I essentially took three different pictures that I ripped out of magazines of cool urban types, two guys and one girl, and then superimposed text over the middle of the photograph. The words were treehugger, damn hippie and bleeding heart. The point I was getting at is that we have...
...What do you think it is about gadgets, these "shiny new" toys, that have captured people's attention? There's a Batman utility belt or "Data" from Goonies concept to it. You can reach out to people and you can do things - not like being a superhero, but it can make you move through your day in a more powerful way. You've got an easier way to organize things and a lot of information at your fingertips. For people who feel naked without having gadgets around, like their cellphone, it becomes a fetish. So, when you upgrade your piece...
Living small is hardly a new concept. Henry Thoreau tucked himself into a 150-sq.-ft. house on Walden Pond in the 1840s, and the city of San Francisco built some 5,600 earthquake cottages for survivors of the 1906 temblor. But over the past decade, dozens of architects and builders have begun specializing in tiny-house designs. And home buyers--motivated by the desire to simplify their lives, use fewer resources and save money--are falling in love with the little things. Gregory Johnson, a co-founder of the Small House Society in Iowa City, Iowa, estimates that anywhere...
...CONTRAST RATIO This ratio (e.g., 600 to 1) represents the difference between a screen's brightest and darkest colors. A higher ratio is better. "Contrast as a concept is really important," says Poor. "The blacker your blacks, the more punch you have to your colors." But TV makers use differing standards to calculate the numbers, so comparing them is "almost useless," says Poor. So how do you judge contrast? First view the TV from the front, then see how badly the image fades from the side. If all the sets are on the same channel, it's fairly easy...
...generation of movie fans is taking its cue from Hollingshead, fusing modern technology with his old-school concept of a drive-in, creating do-it-yourself outdoor movie experiences. DVD players, digital projectors and iPods have put the technology of drive-in movies into the hands of anyone with a technological bent. In California, the Santa Cruz Guerilla Drive-In collective has combined a love of movies with a mission to reclaim public space by staging word-of-mouth screenings of films ranging from politically subversive shorts to Dirty Dancing, and it has inspired other guerrilla-flick efforts in Portland...